Website Audit & Strategy Services for Your Business
Start Here. Before You Rebuild.
Most websites don’t fail because of design.
They fail because the strategy underneath is missing.
If your site isn’t bringing in customers, the answer usually isn’t a new website.
It’s figuring out what’s actually broken first, then fixing the right things.
That’s what these packages are for.
Common Problems I See
These show up on most sites I review:
- Messaging that doesn't clearly explain what you do
- Pages that don't guide visitors toward an action
- Weak or missing calls to action
- Confusing service descriptions
- Forms that are hard to find — or not working at all
- No clear page structure or flow
- Little or no visibility in search
- A Google Business Profile that's incomplete or disconnected from the site
These aren’t design problems. They’re strategy problems. And design alone won’t fix them.
Why Strategy First
A lot of business owners come to me thinking they need a full rebuild. Sometimes they do. Often they don’t.
Sometimes the platform is fine. The structure is close. Even the design is fine. What’s missing is clarity, direction, and proper setup — and fixing that first can save you a lot of money.
So before we talk colors, layouts, or new pages, we answer four questions:
- What do you sell?
- Who is it for?
- Why should they care?
- What problem are you solving for them?
If your website doesn’t answer those clearly, it won’t attract customers – and search engines won’t show it.
Packages
Three options, each one builds on the last.
Pick where you are.
Prices below are starting points for typical small business sites
(under ~15 pages, single location or service area).
Final scope is confirmed after a short discovery call.
Larger sites, multi-location businesses, or complex service catalogs are quoted custom.
Package 1
Website Strategy Audit
Starting at $497
Timeline: 5–7 business days.
The diagnostic. Built for business owners who know something isn’t working but aren’t sure what.
- Full site review — messaging, structure, flow
- Customer journey breakdown — where visitors drop off and why
- SEO and visibility check — what's helping you and what's hurting you
- Google Business Profile review
- Forms and call-to-action review
- A prioritized list of issues, missed opportunities, and recommended fixes
- A 30-minute walkthrough call to go over the findings
Best for: Owners who want to understand what’s broken before spending money fixing the wrong things.
Timeline: 5–7 business days.
Platform note: Built for WordPress sites, but the audit works on any platform — Squarespace, Wix, Shopify, custom builds. The platform doesn’t change what makes a site work.
No risk:
Start with a free 20 min call to see if the Website Strategy Audit is a fit.
Most Popular
Package 2
Strategy + Foundation
Starting at $1497
Timeline: 2–3 weeks.
Everything in the Audit, plus the work to fix the foundation underneath your website.
- Everything in the Audit, plus:
- Message clarity work
- Competitor and complementary research
- Google Business Profile setup and optimization
- Google Analytics + search Console setup
- Page structure plan
Best for: Owners who want clarity, direction, and tracking in place — without committing to a full rebuild yet.
Timeline: 2–3 weeks.
What you don’t get at this tier: Implementation of website changes.
You’ll have the plan and the foundation; if you want me to build or rebuild pages, that’s Package 3.
No risk: Start with a free 20 min call to see if the Strategy + Foundation is a fit.
Package 3
Strategy + Implementation
Starting at $3,500
Timeline: 4–8 weeks depending on scope.
Everything in Package 2, plus the actual website work.
This is for owners who want one person handling the whole thing — strategy, decisions, and execution.
- Everything in Package 2, plus the actual website work.
- Content updates
- Page restructuring
- Forms and lead paths
- Calls to action
- On-page SEO foundations
- Partial or full redesign
- Launch and post-launch check
Best for: Business owners who want a done-for-you outcome, not just a plan.
Timeline: 4–8 weeks depending on scope.
Why this is “starting at”: Implementation cost depends on how many pages need work, how much content has to be rewritten, and whether a full redesign is needed. The audit (Package 1 or 2) tells us exactly what’s required — so the quote is based on real scope, not guesses.
No risk: Start with a free 20 min call to see if the Website Strategy Audit is a fit.
How This Works
Four steps. We only do what you actually need.
Audit
We figure out what’s actually not working.
No assumptions, no rebuild conversations yet.
Clarity
We fix your message, your offer, and your structure. This is where most of the value lives.
Foundation
We set up Google Business Profile, Analytics, and Search Console so your site is visible and measurable.
Build
We implement only what the audit said needed implementing.
That's it. No upselling you into a rebuild you don't need.
You May Not Need a New Website
Some businesses come in expecting a full rebuild. Often:
- The platform is fine
- The design is fine
- Even the structure is close
What’s missing is clarity, direction, and proper setup. Fixing that first usually costs less than a rebuild — and works better.
If after the audit it turns out your site genuinely does need to be rebuilt, we’ll talk about it then, with real reasons. Not before.
Prefer to Run It Yourself?
The DIY Website Audit
Same audit framework I use with clients. Packaged so you can run it on your own. Score your site across what actually matters, see your totals and your archetype, and walk away knowing exactly what your top fixes are.
Printable Workbook
Print it, sit with a coffee, score by hand.
EXCEL
Live Scoring Spreadsheet Type your 1–5 scores. Totals, your archetype, and your top fixes update as you go.
HTML
Interactive Tool Double-click and it opens in your browser. No internet, no install, no signup.
$47
All three formats. One purchase.
A Few Common Questions
Does this work for non-WordPress sites?
Yes. I build on WordPress, but the strategy and audit work apply to any platform — Squarespace, Wix, Shopify, custom sites. The principles don’t change.
What if I just want the audit and nothing else?
That’s fine. Package 1 is designed to stand alone. You’ll leave with a list of issues and recommendations you (or someone else) can act on.
Can I upgrade later?
Yes. If you start with Package 1 and want to move into Package 2 or 3 within 30 days, the audit fee credits toward the larger package.
Do you work outside Stillwater?
Yes, I work with small businesses and non-profits across Stillwater & the east Twin Cities metro. Most work is done by scheduled Zoom or phone, and in-person discovery is available locally when it’s helpful.
How is this different from a free SEO audit tool?
Automated tools generate an automated report. They don’t tell you what’s strategically wrong with your site, what to prioritize, or why your message isn’t landing. This audit reviews your specific business, area, and industry so the recommendations are more useful and actionable.
Start with Strategy
Let’s turn “we need a new website” into
<p> “we know exactly what to say and how to say it.”
Strategy = Clarity
