Website Visibility Self-Audit and Action Plan
This is not a design audit. This is a visibility + trust + conversion audit.
STARTING A BUSINESS IS HARD ENOUGH
You needed a website, and there are easy tools to get you started: Wix, Squarespace, Canva… and now, AI website builders in minutes!! Wow!
Your website “looks fine.” Hey, even pretty good.
But you’re not getting leads. It’s not working. It needs a refresh. It needs something…
I’ve been building websites for over 15 years. Lots of changes, but the basics stay the same.
- Are you reaching your potential customers?
- Are they contacting you?
If either one of those isn’t happening, it doesn’t matter if Leonardo da Vinci designed your site, you’re not connecting to your customers.
What's in the
Website Audit Bundle?
Same audit framework I use with clients. Packaged so you can run it on your own. Score your site across what actually matters, see your totals and your archetype, and walk away knowing exactly what your top fixes are.
Printable Workbook
Print it, sit with a coffee, score by hand.
EXCEL
Live Scoring Spreadsheet Type your 1–5 scores. Totals, your archetype, and your top fixes update as you go.
HTML
Interactive Tool Double-click and it opens in your browser. No internet, no install, no signup.
$47
All three formats. One purchase.
THE FIVE SECTIONS of THE LEAD PATH
Maybe you tried a YouTube video, a checklist, a marketing agency but it’s overload.
So I developed an easy 5-section audit built around the stages every visitor moves through, in the order they actually scan your site.
- Be Found: Google search. Google Business Profile. The basics.
- Strengthen Messaging: Once they land, can they tell what you do, where, and why you?
- Build Trust: Do they believe you’re real, competent, and safe to hire?
- Convert Visitors: Is the path from “I’m interested” to “I’m calling you” obvious?
- Fix the Foundation: Is the technical base running underneath all four solid?
Forty questions, eight per section.
Plus optional bonus questions for AI search visibility (yes, ChatGPT and Perplexity matter now, not just Google) and performance tracking.
WHAT YOU WALK AWAY WITH
A score out of 200 with a band telling you where you stand. Per-stage scores, not one number, but which of the five is leaking leads.
Your “site archetype,” one of six common patterns I see over and over again (the Pretty Brochure, the Leaky Bucket, the Invisible Site, and three more). Your top five priority fixes ranked by impact. A 30-day plan template you can start tomorrow.
You’ll know what’s wrong, what to fix first, and how to measure whether your fixes actually worked.
WHO THIS IS FOR
Small local service businesses. Plumbing, HVAC, electrical, landscaping, lawn care, contractors, dental, legal, salons, fitness studios, real estate, mobile services, coaches, anyone with a service area and a website.
Owner-operators who want to understand the why, not just be sold a fix.
Marketing assistants who need a structured framework to bring to their boss instead of the SEO-of-the-month.
WHO IT’S NOT FOR
E-commerce stores. Different funnel, different rules.
National brands. This audit is built around local search, local trust, and local buyer behavior.
Anyone hoping for one weird trick that triples your traffic.
This is a structured diagnostic. The work is real. The score moving up is simple but takes effort. That’s why most of your competitors won’t bother.
TRY THIS (Practice test)
Open a private browsing window (Cmd+Shift+N on Mac, Ctrl+Shift+N on Windows).
Type your business name and your city into Google.
Where did you show up?
- If someone can’t tell in 3 seconds what you do, do you solve their issue, and what makes you different- STRIKE #1
- If you weren’t on the first page, that’s STRIKE #2.
- If your Google Business Profile didn’t appear in the panel, that’s STRIKE #3.
That test takes 90 seconds. It’s also the first of forty in this audit.
Frequently Asked Questions about Website Visibility and Lead Gen
How is this different from the freebie SEO audits?
A free SEO audit tells you what’s technically wrong: broken links, slow pages, missing meta tags.
Important fixes but not the secret sauce.
This audit identifies the gaps affecting visibility, trust, and lead generation so you can focus on what actually moves results.
The issue may not be what’s broken, but what’s missing.
My website looks pretty good already. Can this still help?
Yes, and often those are the sites this helps the most.
A beautiful website can still underperform if the visibility, trust signals, and conversion structure behind it are weak or missing.
It may look polished, yet still struggle to get found or generate leads.
This audit helps uncover what may be keeping your website from performing like a real business asset.
Can I do this in one sitting?
Yes. Most people can work through the audit in about an hour and walk away with a prioritized improvement list.
It is divided into sections so it can be done in stages if that is preferred.
What if I’m not technical?
Perfect.
This was made for business owners, not developers.
You follow the prompts, score the questions (1-5 range), get the audit and improvement ideas without needing to know code, SEO jargon, or backend tools.
Will I actually get ideas to improve my website, or just a score?
Yes, the audit does more than score your website.
It helps you spot and rank problems . It gives ideas for what to improve, so you walk away with practical, manageable next steps, not just a diagnosis.
Is this worth $47?
Fair question.
One missed lead can cost more than this audit.
At $47, it is less than a typical hour of consulting, but it can help you uncover gaps that may be affecting visibility, trust, and lead generation.
It may also help you spot improvements you can make yourself before paying for a redesign, hiring an agency, or investing in marketing.
Making even one smarter decision, or avoiding one wrong expense, could save far more than the price of the audit.
WHY YOUR WEBSITE ISN'T GETTING LEADS
AND WHAT TO DO ABOUT IT
Audit - Score - Fix It
$47.00